Affiliate Marketing Manager
Responsibilities:
- Manage a team of Affiliate Executives, ensuring campaigns are kept within budget and maximum ROI is achieved
- Acquire new partners to grow the affiliate scheme
- Work with Affiliate Executives to find the best solutions for affiliate partners
- Analyse campaign activity to ensure affiliates deliver the best ROI
- Manage the affiliate budget, including commission and budget spend
- Train up a team of Affiliate Executives to ensure their knowledge is up to date and accurate
- Oversee all affiliate campaigns
- Deliver affiliate marketing reports to senior management
- Initiate new campaign ideas, incentives, and bonuses for the affiliate scheme
- Develop the affiliate marketing strategy with the aim of recruiting new affiliate partners and delivering sales volume
- Ensure timely and accurate invoicing by agencies and affiliates
Key Skills/Experience:
- An in-depth knowledge of the UK\USA and international affiliates markets
- A minimum of two years of experience in an affiliates role
- Strong team management and partnership management skills
- Strong written and verbal communication skills
- Effective sales and negotiation skills
- Driven and results-orientated
- Effective reporting and presentation skills
- Highly numerate
- A good understanding of tracking technology
- Bachelor’s degree
- Ability to work to tight deadlines
- Fluent in English (an additional language would be a bonus)
PPC Manager
Responsibilities:
- Define PPC strategy for a range of clients, including mobile and tablet campaigns
- Manage large scale PPC and shopping campaigns across Google and Bing – and manage all paid search advertising campaigns
- Manage PPC and Paid Media campaigns across all social and retargeting networks
- Implement A/B and multivariate testing to continuously improve ROI and performance
- Use key programs such as Google Adwords and Google Analytics to analyse and report on all PPC campaigns for all clients throughout the year
- Manage large scale PPC budgets for a range of clients
- Optimise all PPC activity, including bid management, copywriting and competitor benchmarking
- Landing page testing and optimisation
- Keep up to date with the latest developments and trends across PPC and Paid Media
- Edit and review all ad campaign copy and text to ensure it delivers the maximum ROI
Key Skills/Experience:
- At least 1-3 years of experience in managing PPC campaigns and developing PPC strategies
- Large scale budget management experience
- Strong analytical and reporting skills
- Excellent people management skills
- A good working knowledge of key programmes including Google Adwords and Google Analytics
- Experience of managing multiple PPC campaigns simultaneously
- A good working knowledge of the complete digital marketing mix, particularly SEO and Social Media
- Strong communication and copywriting skills
- Good working knowledge of Office programmes, particularly Excel and PowerPoint
- Google Adwords Certification
- The ability to successfully implement new PPC campaigns and achieve excellent ROI for all clients
- The ability to work well as part of a larger management team
- Fluency in an additional language, such as French or German, would be a bonus
please send your cv to: [email protected]